Social media marketing 2106

1. What is the character limit for posts on Twitter?

Answers:

• No limit

• 100 characters

• 140 characters

• 200 characters

2. How can a company place itself as an expert in a certain area of expertise?

Answers:
• Post updates which brag about the company
• Actively answer questions in the Q&A section of the site
• Post comments on competitors pages stating how they are inferior
• Answer the questions in all the categories, even the ones in which the company is not engaged.

3. What type of status updates would drive visitors to the company site?

Answers:
• An update telling friends they hope to see them all soon
• A link to a new press release hosted on the company site
• A link to a third party hosting a company press release
• A picture of the CEO

4. What is meant by A/B testing in marketing?

Answers:
• Testing of 2 different products
• Testing 2 versions of an advertisement to see which elicits the best response
• Clinical testing of medical products before legally allowing them for sale
• Testing via 2 mediums, such as radio and television

5. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

Answers:
• Post links on the company blog to the YouTube videos
• There is no method to effectively direct people to the company videos
• Use of keywords
• Sending out mail advertisements

6. How does a blog directly impact sales of a company?

Answers:
• It tells customers what products to buy
• It can be used to talk negatively about the competition
• It is typically used as the way to disperse company coupons
• Typically a blog does not directly create sales

7. What is meant by "micro-blogging"?

Answers:
• Blogging daily
• Blogs which are posted by companies, not individuals
• Blogs with limited individual posts, limited by character count typically
• Blogging from mobile devices

8. What do Connections on LinkedIn effectively represent?

Answers:
• Random strangers who found the company
• People the company has sold product or services to
• An avenue to disperse coupons
• People  and other companies the user is connected to directly

9. What is the term adopted for updates posted by Twitter users?

Answers:
• Tweets
• Twoots
• Twinks
• Posts

10. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

Answers:
• Hire a web specialty firm
• Implement special software
• Creating landing pages specific for each campaign
• There is no way to know where traffic comes from

11. What feature does LinkedIn offer for pay accounts?

Answers:
• Ability to post pictures
• Increased abilities to connect directly and send messages to people
• Ability to post in Groups and create a Group
• Ability to block users

12. What is meant by Brand Management?

Answers:
• Managing the marketing staff
• Management of the marketing budget
• The company executive management team
• Creating a consistent image for the company

13. What traditional marketing technique is YouTube closest to?

Answers:
• Print advertising
• Television advertising
• Radio advertising
• Mail advertising

14. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

Answers:
• Required by law
• Search engine rankings will include hits on the blog as part of the overall website hits
• Requires less effort to maintain
• Cannot be hacked easily

15. What is the general purpose of posting a video blog routinely to YouTube?

Answers:
• It allows the company to hard sell its products
• It allows the company to drive website traffic to its blog
• It can be used to disperse the company contact information
• It allows followers to create a personal connection with the employees of the company

16. What is the ultimate goal of a social network marketing plan?

Answers:
• To satisfy investors in the company
• To justify spending in marketing
• To find investors for a company
• Drive potential customers to the company and give them an action item to perform

17. What is "guerilla marketing"?

Answers:
• Marketing geared towards animal lovers
• Marketing which relies on time and energy rather than a large dollar budget
• Aggressive sales techniques
• Marketing using a large scale national budget

18. How does YouTube serve a dual purpose in social media marketing?

Answers:
• It can be used as a company blog as well as video advertisements
• It can be used for company pictures and videos
• It can be used to host the company website as well as videos
• It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

19. What is a "wiki"?

Answers:
• Form of blogging
• A new social networking site
• Interconnected and user generated knowledge management systems
• A tool for posting to social media networks

20. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

Answers:
• Ask the watcher to visit the company site at the end of the video
• Make the videos at least 5 minutes long
• Make the videos under 10 seconds
• Have the CEO featured in the advertisement

21. What is the overall goal of social media marketing for companies?

Answers:
• Generate sales
• Increase company headcount
• Increase their web presence
• Help accelerate product launches

22. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

Answers:
• The number of followers
• The amount of views of the video
• The number of videos the company has up
• The sales volume of the company

23. How can a company create a forum for dialogue on LinkedIn?

Answers:
• Post updates to the company status
• Use of Groups
• Change the company profile regularly
• Post demeaning comments for the competitors' pages

24. How is site traffic useful in evaluating marketing?

Answers:
• Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
• There is no correlation between site traffic and marketing
• Ads can send receivers to a specific landing page, which can be tracked
• Product sales from the company website can be attributed directly to the marketing campaign

25. Why is there no specific definition of what is social media marketing?

Answers:
• There is no governing body over social media marketing
• Companies cannot come to one definition
• The concept is relatively new compared to traditional marketing and is still being defined
• It has not yet been widely accepted

26. How do ebooks represent a form of marketing?

Answers:
• They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
• They are not a form of marketing
• They can be placed on free sites where paid advertisements generate income
• They can be used to defame the competition

27. Which of the following is an important aspect of creating blogs and posting content?

Answers:
• Using a witty user name
• Posting at least once a month to the blog
• Social Media Optimization
• Using humor

28. How can a company convert posts on Twitter to sales?

Answers:
• Write demeaning points about the competition
• Write posts about personal information of the CEO
• Creating posts which drive followers to their site
• Constantly post updates about how the company needs more sales

29. What style of videos can a company post on YouTube?

Answers:
• Video Blogs
• Television Commercials
• Product Demonstrations
• All of the above

30. Which of the following would be leveraging both social network and traditional marketing?

Answers:
• Handing out print advertisements with a coupon for a store
• A print advertisement in a magazine which drives people to a website where there is a free trial offer
• Posting an advertisement on a message board
• Hosting a video ad on YouTube not otherwise seen elsewhere

31. How does creating a social network marketing plan differ from a traditional marketing plan?

Answers:
• The brand image should be completely different for social marketing
• The staff requirements and skill sets for social marketing are different
• There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
• Other than the method of delivery, a marketing plan either way will be similar

32. What non financial measure of marketing is important to track?

Answers:
• CEO performance
• Number of new hires in marketing
• Number of impressions
• New customer acquisition

33. What is a "vlog"?

Answers:
• Video Log
• Video Blog
• Log of blog activity
• New technology to aid in blogging

34. What are the four P's of marketing?

Answers:
• Product, Price, Place, Promotion
• Price, Popularity, People, Placement
• Popularity, Product, Promotion, People
• People, Price, Promotion, Placement

35. What should a company post on Twitter?

Answers:
• New product launches
• Significant company news
• Occasional day to day posts of interest
• All of the above

36. What would the marketing budget section of a marketing plan consist of?

Answers:
• The cost to write the plan
• The expected costs for each ad campaign based on the delivery method
• The overall marketing budget for a year
• The marketing personnel job descriptions

37. What is the method for being linked to other users on LinkedIn?

Answers:
• Followers
• Connections
• Friends
• Associates

38. How often should a marketing plan be revisited?

Answers:
• Never, once written it is complete
• As often as needed in order to revisit the plan of action and revise any new actions
• At company board meetings
• During the financial review of the company each month

39. What place does Pricing have in marketing?

Answers:
• Higher prices guarantee a higher revenue stream
• The company should actively market how much their products cost
• Different pricing levels can be tested to see what elicits the best consumer response
• Marketing based on the pricing level relative to competition is important

40. Why is it important to post to a blog regularly?

Answers:
• It reduces the cost per blog post
• Keep readers engaged and also gives search engines content to index
• It gives the social media marketing specialist something to do
• It allows more chances for the company to put down the competition

41. What is meant by the concept of "viral" in social media?

Answers:
• Social media which is spread to viewers by the consumer, growing in popularity
• It is a method of branding a company
• Advertising which can easily be emailed
• Marketing advertisements which are not serious

42. How can LinkedIn serve the company aside from social network marketing?

Answers:
• Job openings can easily be dispersed to qualified candidates on LinkedIn
• Company pictures can be posted to the profile
• Negative press about the competition can be easily spread
• Pricing lists can be posted

43. What is a "call to action"?

Answers:
• Giving an advertisement's receiver a specific direction such as 'visit the site'
• Using telemarketing to reach out to potential customers
• Defaming the competition
• Creating a new marketing campaign

44. How far into the future should a company plan its marketing activities?

Answers:
• Up to 1 year
• 5 years
• 1 month
• Indefinitely

45. What is the main reason traditional marketing will never completely go away?

Answers:
• It is cheaper than social media marketing
• All companies are required by law to use traditional marketing techniques
• There are better tax write offs for traditional marketing
• It's proven to work time and again

46. What style of blogging would be most effective for building relationships with customers?

Answers:
• Using the blog only for press releases
• Posting resumes of the company officers
• Posting articles about how terrific the company is, and putting down the competition
• Writing posts about the company and its ups and downs from inside, personalized approach

47. What can a company do to offset the cost of running a blog?

Answers:
• Place ads on the blog which generate pay per click income
• Charge users a fee to read the blog
• Only allow past customers to read the blog
• Require a monthly membership to the entire company website

48. What methods of social network marketing should a company always use?

Answers:
• Blogging only
• Twitter, Blogs, Facebook
• YouTube
• Depends on the company, their product, their audience

49. What is a contingency plan?

Answers:
• A second written plan in case management doesn't like the original plan
• A detailed marketing plan
• A set of actions to be taken if the original plan does not perform as anticipated
• A marketing plan written just for social networking

50. How can a company use the same material for both traditional and social network marketing?

Answers:
• Posting a luring comment on Twitter to the company site
• Selling ad space on the company website
• Utilizing a television ad campaign online as well on their site and sites such as YouTube
• Creating a magazine print ad with the company website

51. What is "social media optimization"?

Answers:
• Creating content which easily creates publicity via social networks
• Writing clear content
• Creating short content which is easily indexed
• Hiring people to create content for social networks

52. What is meant by the "blogosphere"?

Answers:
• The act of writing a blog
• Specific niche blog community
• The interconnected community of blogs via linking to each other
• Advertising done via blogging

53. Which type of marketing would a company blog be considered?

Answers:
• Social Network Marketing
• Traditional Marketing
• Both
• Neither

54. What is a method of marketing on Facebook which can reach several users by spending money?

Answers:
• Pay money for a better quality Facebook account
• Pay a third party to make posts to your account
• Charge a fee for users to be your friends
• Facebook Pay Per Click placed advertisements

55. What can a company do on Facebook apart from their page to create a following?

Answers:
• Post more updates than usual
• Post controversial posts
• Use several pictures
• Use Groups, both company originated and posting to other groups

56. What do updates to Facebook status resemble most closely?

Answers:
• Video blogs
• Posts on Twitter
• A company white paper
• Articles on LinkedIn

57. What is another term for "social media"?

Answers:
• Media Optimization
• Consumer Generated Media
• Advertising Socialization
• Consumer Media Advertising

58. What should be the length of an effective blog post?

Answers:
• Several pages in length
• No more than a few sentences
• A few sentences mixed with several links to other sites and references
• A few paragraphs

59. What is meant by "Marketing Creative"?

Answers:
• The employees in the marketing department
• The content for marketing and its creative aspect
• The methods used to distribute marketing material
• The branding image of the company

60. What is the term used for a person who is receiving updates of another Twitter user's updates?

Answers:
• User
• Follower
• Connection
• Friend

61. What does the product portion of the 4 P's of marketing focus on?

Answers:
• The product or service being marketed to consumers
• The manufacturing process
• How the price will be set for the product
• How the new product will be promoted

50. How often should a marketing plan be revisited?

Answers:
• Never, once written it is complete
• As often as needed in order to revisit the plan of action and revise any new actions
• At company board meetings
• During the financial review of the company each month

52. What is "cost per customer acquisition" ?

a.The amount a company pays a customer to try their product
b.The average cost of marketing spent per new customer
c.The cost of marketing staff
d.The cost to beat competitors

53. Why is it important to fine tune the timing of the ad and keywords used ?

a.It costs less in later hours
b.To be sure to spend more money on marketing
c.Required by law
d.To carefully target the customer base desired, not wasting impressions and clicks

54. What is a site index ?

a.A page which has a linkable outline of all of the pages on a website
b.A site with only 1 page
c.A site with special deals for purchasers
d.A special ranking with search engines

55. What is one unfavorable trait sometimes seen in affiliate marketing ?

a.The cost is low
b.It brings additional traffic to a site
c.Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d.It is only paid for based on successful selling

56. What is brand strategy ?

a.Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
b.Strategy for reaching customers worldwide
c.Creating a package that catches peoples eyes
d.Creating an image that contradicts competitor's assertations

57. What is a "landing page" ?

a.The page a potential customer sees when they click on your paid ad
b.The main company website
c.A page where the customer can buy the product
d.Where the pay per click ads are created

58. Which of the following is valuable in increasing a page rank ?

a.Paying for placement
b.Static content
c.Quantity of links from other highly ranked pages to your site
d.No contact information

59. What type of income statement items are marketing expenses ?

a.Variable Cost
b.Fixed Cost
c.Revenue
d.Cost of Good Sold

60. What is search engine optimization ?

a.Paying for placement on a search engine results page
b.Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
c.Optimization of a site so it gets more affiliate revenue
d.Selling memberships to the site 

What does the Answers section of LinkedIn allow people to do
?

a.Users to post questions directly to companies

b.Post questions based on a category, and receive responses from
experts in the field

c.Post links to the company press releases

d.A meeting place for new connections

What is the Ultimate goal of a social network remarketing plan?

a.To satisfy investors in the company

b.To justify spending in marketing

c.To find investors for a company

d.Drive potential customers to the company and give them an action item to perform 

What additional feature does Facebook have that helps engage in a dialogue with followers ?

a.Ability to leave messages for each other

b.Ability to chat live

c.Ability to post updates live

d.Ability to post updates from a mobile device

e.All of the above

What is “guerrilla marketing” ?

a.Marketing geared towards animal lovers

b.Marketing which relies on time and energy rather than a large
dollar budget

c.Aggressive sales techniques

d.Marketing using a large scale national budget

Why is it important to have a company blog hosted on the company web domain versus a third party blogging site ?

a.Required by law

b.Search engine rankings will include hits on the blog as part of the overall website hits

c.Requires less effort to maintain

d.Cannot be hacked easily

Why is Facebook the most well rounded social networking marketing space ?

a.It has been around the longest

b.It does not cost any money

c.It allows for video, short posts, long posts, articles, pictures –
all aspects of other sites combined into one

d.It allows for pictures 

What is A/B testing?

a.Testing 2 products to see which is safer

b.Using 2 versions of an ad measuring results to
see which one is more effective

c.Testing 2 products to see which one sells more

d.Using 2 versions of an ad to see which one has less bounce rate

Why is it important to set daily maximum budgets for pay
per click ad campaigns ?

a.It helps with ad placements.

b.It is required.

c.It helps drive affiliate sale.

d.Costs of clicked links can add up quickly if not limited.

What is meant by “White hat” ?

a.When marketers show up for work wearing white hats.

b.Dishonest techniques for gaining higher rankings.

c.Ethical and honest methods of increasing page rankings.

d.Software used to increase rankings.

How should a company allocate its marketing budget among the various methods of internet marketing ?

a.Depends on the company and what is most effective for its business

b.Spread evenly among the methods chosen

c.Haphazardly

d.Spent most on email marketing

What is the purpose of sending a monthly newsletter ?

a.It creates work for employees at the company

b.It builds branding, creates awareness and a connection with
potential clients

c.It gives people a chance to opt out of ever talking to your
company

d.Required by law.

Why are purchased email lists typically ineffective ?

a.They are too expensive

b.They distribute an email to far more people than the company has its contacts

c.They make up fake emails to sell

d.They are not targeted at customers specific to your company
and have high bounce rate.   

What is an auto-responder ?

a.A person who replies to all emails for the company

b.An automatic email message sent to someone who takes an action
such as submitting a form on a company.

c.A method of direction communication with clients.

d.An email relay system. 

How is the “open rate” important ?

a.It tells the company how many people clicked on the links in the
email.

b.It lets the company know how many people brought a product.

c.It is the number of people who received the email.

d.It is the number of people who actually opened the email sends to them, giving the company insight how effective email marketing campaign was.

What is affiliate marketing ? 

a.Same as guerilla marketing

b.Selling ad space on your site

c.When a 3rd party helps market your business, and in turn you pay
them a commission based on sales as a result of their efforts

d.Pay per click marketing

Why would a company hire internet marketing specialists if marketing is relatively easy to do online ?

a.It reduces taxable profits

b.To get a second opinion

c.Creates goodwill

d.Hired experts can drive the best results of campaigns and help
guide the company in its marketing

What is meant by “web 2.0″ ?

a.The resurgence of internet companies with more interactive focus,
such as blogging and social networking

b.Any website which has survived the dot.com bust

c.Sites made using new technology

d.Internet companies who focus on retail sales

What is the purpose of a traditional press release ?

a.It acts as a direct marketing sales tool

b.It can be mailed out to potential clients

c.It announces company information to a widely dispersed group of people

d.It target markets to internet users

What is meant by “viral marketing” ?

a.Creating ads that users pay to watch

b.Creating ad campaigns which are expensive and well produced

c.Creating ad campaigns with a very narrow focus

d.Creating ad campaigns which are inexpensive, gain massive
popularity and become widely distributed

What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read ?

a.It keeps the marketing staff busy in down times

b.It impresses clients

c.A well maintained blog will help increase page rank with search
engines

d.It makes the company seem larger than it is

How is the pricing model of a click determined ?

a.Standardized rate for the ad

b.Google sets the price worldwide

c.Ads always cost more in later months

d.The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

How can a company profit from a podcast directly ?

a.Pay another company to host it

b.Charge for premium content

c.Set up an affiliate link

d.All podcasts are free, they can not be directly profitable

What is one advantage to using a purchased email list ?

a.The firm selling them often makes up fake email addresss

b.Large quantity of email addresses and markets otherwise not
reached

c.The bounce rate is very low

d.It is targeted at your potential customers

How important is content on a site when optimizing it ?

a.Not important at all, does not factor in

b.Mildly important to keep customers happy

c.It is the only thing which creates a higher ranking in search engines

d.Very important, new content especially

Why would a company possibly want to spend more on PPC early on ?

a.It costs less early on

b.To drive traffic to their site and increase awareness

c.To let the competition know they are serious

d.To sell more products

Why is reciprocal linking becoming an important way to reach potential clients ?

a.Visitors to other sites of a similar nature to yours are likely to
click on links to bring them to your site

b.It creates an income stream

c.It is the easiest way to create traffic

d.It builds goodwill

What is a trackback ? 

a.Same as a trademark

b.A method of notification that somebody links to document/html

c.When someone goes to your site because of your podcast

d.A count of how many downloads your podcast has 

How is click-through rate measured in an email campaign ? 

a.The number of emails which did not bounce back

b.The number of people who click on a link in the email bringing the
potential customer to your site

c.The number of people who purchased a product or service from
the email

d.The number of people who replied to the email

Who regulates affiliate marketing ? 

a.No one currently

b.SEC

c.IRS

d.Internet Affiliate Board 

Who was one of the original widely known affiliate marketers ?

a.Ebay

b.AT&T

c.WorldCom

d.Amazon 

How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents ?

a.90 cent

b.10 cents

c.20 cents

d.1 cent

What is an important step early on when forming a web marketing strategy ?

a.Designing catchy ads

b.Allocating a large budget to the project

c.Identifying your customer base

d.Hiring
a consulting firm

What should a company do once it achieves its search engine ranking goals?

a.Stop promoting the site

b.Constantly monitor and improve their site in order to maintain their ranking

c.Revise the site once in awhile

d.Sell advertising on their site

Why has web marketing become a popular form of marketing ?

a.It is much cheaper than other forms and often more effective

b.Television advertising is being offered less

c.It is easier than traditional marketing

d.It has been heavily advertised

How can chat rooms bolster site traffic ?

a.The competition can come to the chat and try to steal customers

b.It gives the company a way to distance themselves from customers

c.By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method

d.It gives a way for customers to log complaints

What is the formula for calculating cost per customer acquisition ?

a.Marketing spent on television divided by the number of new customers

b.Sales divided by customers

c.Total marketing budget divided by all customers ever

d.Total marketing budget for a specific period divided by the number of new customers for that same period

How are keywords utilized by search engines ?

a.They are all that the search engine uses to rank pages

b.The keywords are a brief description of what topics your site relates to

c.They help the search engine decide how good your sites content isd.The keywords guarantee positioning 

What are meta tags ?

a.The content of the site

b.Embedded information about your website such as keywords

c.Links to other sitesd.Images on the site

Why have social networking sites become a popular method of internet marketing ?

a.They are free and easy to use

b.They guarantee more traffic to your site

c.Ease of use, large number of users, easy to target specific demographics

d.They are a passing trendWhich of the following are podcasts least likely to target ?

a.Sales

b.Branding

c.Customer loyalty

d.Content delivery

What is “bounce rate” in terms of email marketing ?

a.The percentage of emails sent to a list which are returned as undeliverable

b.The percentage of repeat clients

c.The percentage of people who receive an email and buy the product

d.The percentage of people who click the links in an emailHow can posting on other message boards help drive traffic to a company site ?

a.You can steal away clients from other companies directly

b.You can tell lies about competitors

c.You can trump up claims of what your company does

d.By becoming an expert on a subject and giving people information which demonstrates your company’s knowledge and expertise

What is “cost per action” ?

a.Same as pay per click

b.A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views

c.A payment agreement where costs change depending on volume

d.The product cost

How are Pay Per Click ad campaigns billed ?

a.Everytime an ad is displayed it costs the company money

b.Set monthly fee regardless of impressions or clicks

c.Discounted based on length of commitment

d.The customer pays each time their ad is clicked on, usually billed monthlyHow do firms typically budget once positive results are seen from their internet marketing campaign ?

a.Decrease the overall budget

b.Spend more on the methods which are not producing results

c.Increase the budget and focus on those activities which are working

d.Stop marketing

What is the primary goal of web marketing ?

a.To give the target market an ad like they would see on TV

b.To sell customers on the spot

c.To earn affiliate income

d.To drive potential customers to the company websiteWhat is the best way to make internet marketing effective ?

a.Focus on one specific technique such as direct email

b.Use a myriad of methods online

c.Spend a lot of money on it

d.Use email marketing firstHow can a podcast be used to drive customers to a website ?

a.By only hosting the podcast on the website

b.By giving information on the podcast which gives the listener the desire to learn more,and directing them to the website for that information

c.By making the podcast a premium one which costs money

d.By telling the listeners that they need your productWhat is meant by “guerilla marketing” ?

a.Using resources such as time, energy and
imagination rather than money to market

b.Using advertising spots which utilize gorillas to capture the audience

c.Having a large scale marketing budget

d.Using television ads instead of web ads

What is a “call to action” ?

a.Hoping the customer buys your product

b.Recruiting new employees

c.Creating a new ad campaign

d.Using verbs to encourage people to take an
action

Why is affiliate marketing a favorable form of marketing ?

a.It is inexpensive

b.Nothing is paid unless there is a sale resulting from the affiliate’s efforts

c.It guarantees increased sales

d.It is complex so not many people utilize it

What is the purpose of having a special landing page for a PPC ad ?

a.It costs less if done that way

b.It gives the potential to have mixed messages on the site

c.Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

d.Customers expect it

How can supplemental materials be delivered to the podcast listener ?

a.Embedded into the audio file

b.Files can be made available for download along with the link
to the podcast

c.The listener has to go to a special site only during the podcas

d.The listener must pay for any additional materials

What is meant by “Marketing Creative” ?

a.The employees in the marketing department

b.The content for marketing and its creative aspect

c.The methods used to distribute marketing material

d.The branding image of the companyWhat is a “value proposition” ?

a.The pricing of the product

b.The same as a business plan

 c.A statement as to how the company will make more money

d.A statement as to how the company adds value for customers

Which type of marketing would be a company blog be considered ?

a.Social Network Marketing

b.Traditional
Marketing

c.Both

d.Neither

What is meant by “niche marketing” ?

a.Targeting a broad based group of people

b.Targeting a very specific demographic

c.Advertising on the television

d.Advertising only online

Which of the following would not be effective in headline writing?

a.Using words that draw attention

b.Using words that people may search for

c.Using small words which take up space and do not add value

d.Using words such as “new, exciting, special offer”

What is the “active voice” style
of writing ads?

a.Using “you” and not “I” or “we”- directing wording towards the customer

b.Writing in the first person

c.Writing in the third person

d.Speaking omnisciently

How do listeners decide what is a worthwhile podcast to continually listen to ?

a.High quality audio and high quality content

b.If it’s funny

c.Broad based podcasts with no general direction

d.Having several hosts and a
myriad of topics

Why is the subject line of any email campaign important ?

a.It gives the person an opportunity to delete the email before reading it

b.It is all the receiver sees besides the email address until they
open the email

c.It let the receiver know they are about to be sold something

Why are affiliates not the same as having a sales force ?

a.The affiliates are virtual

b.The affiliates can be based anywhere in the world

c.The affiliate only drives traffic, they do not necessarily
convert them to sales

d.The affiliates have limited availability

What is an “impression” ?

a.When a person buys a product from a site

b.When your ad is displayed on a page online, not necessarily clicked on

c.When an ad is clicked on when an ad on

d.When an ad makes an impression on a clientWhy would a firm employ guerilla web marketing ?

a.It is guaranteed to work

b.It allows greater flexibility

c.It gives the firm more control over its marketing  budget.

d.It is unconventional and can often leave a lasting impression on potential customersWhy is affiliate marketing a favorable from of marketing ?

a.It is inexpensive.

b.Nothing is paid unless there is a sale resulting from the affiliate’s
efforts.

c.It guarantees increased sales

d.It is complex so not many people utilize it

What is contingency plan ?

a.A second written plan in case management doesn’t like the original plan

b.A detailed marketing plan

c.A set of actions to be taken if the original plan does not perform as anticipated

d.A marketing plan written just for social networking

Which 3 industries are the largest users of affiliate marketing ?

a.Prescription drugs, electronics, child products

b.Gambling, adult, retail

c.Retail outlets, bakeries, beverage

d.Computer equipment, auto manufacturers , construction

What is a double opt in process ?

a.Someone must email the firm twice to get on a list

b.Someone must ask to be on your email list, and then verify by clicking a link they want to be on it

c.Someone must email the firm twice to get off an email list

d.Someone has to send an email confirming an online purchase

How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a.90 cents

b.10 cents

c.20 cents

d.1 cents

What is meant by “web 2.0” ?

a.The resurgence of internet companies with more interactive focus, such as blogging and social networking

b.Any website which has survived the dot com bust

c.Sites made using new technology

d.Internet companies who focus on retail sales 

In a company who should own the social marketing plan ?

a.Head of Marketing

b.CFO

c.President

d.Operational staff

What is meant by the “blogsphere” ?

a.The act of writing a blog

b.Specific niche blog community

c.The interconnected community of blogs via linking to each other

d.Advertising
done via blogging

How can a company ensure that the proper audience finds their YouTube videos ?

a.Post links on the company blog to the YouTube videos

b.There is no method to effectively direct people to the company
videos

c.Use of keywords

d.Sending out mail advertisements

What would the marketing budget section of a marketing plan detail ?

a.The cost to write the plan

b.The expected costs for each ad campaign based on the delivery
method

c.The overall marketing budget for a year

d.The marketing personnel job descriptions

How can a company use the same material for both traditional and social network marketing ?

a.Posting a luring comment on Twitter to the company site

b.Selling ad space on the company website

c.Utilizing a television ad campaign online as well on their site
and sites such as YouTube

d.Creating a magazine print ad with the company website

Author : Unknown

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