Social media marketing test 2106

1. What is the main reason traditional marketing will never completely go away?

Answers:
• It is cheaper than social media marketing
• All companies are required by law to use traditional marketing techniques
• There are better tax write offs for traditional marketing
• It's proven to work time and again

2. What feature does LinkedIn offer for pay accounts?

Answers:
• Ability to post pictures
• Increased abilities to connect directly and send messages to people
• Ability to post in Groups and create a Group
• Ability to block users

3. What do updates to Facebook status resemble most closely?

Answers:
• Video blogs
• Posts on Twitter
• A company white paper
• Articles on LinkedIn

4. What are the four P's of marketing?

Answers:
• Product, Price, Place, Promotion
• Price, Popularity, People, Placement
• Popularity, Product, Promotion, People
• People, Price, Promotion, Placement

5. How can a company convert posts on Twitter to sales?

Answers:
• Write demeaning points about the competition
• Write posts about personal information of the CEO
• Creating posts which drive followers to their site
• Constantly post updates about how the company needs more sales

6. What can a company do to offset the cost of running a blog?

Answers:
• Place ads on the blog which generate pay per click income
• Charge users a fee to read the blog
• Only allow past customers to read the blog
• Require a monthly membership to the entire company website

7. What is the method for being linked to other users on LinkedIn?

Answers:
• Followers
• Connections
• Friends
• Associates

8. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

Answers:
• The number of followers
• The amount of views of the video
• The number of videos the company has up
• The sales volume of the company

49. What is a contingency plan?

Answers:
• A second written plan in case management doesn't like the original plan
• A detailed marketing plan
• A set of actions to be taken if the original plan does not perform as anticipated
• A marketing plan written just for social networking

9. What is a method of marketing on Facebook which can reach several users by spending money?

Answers:
• Pay money for a better quality Facebook account
• Pay a third party to make posts to your account
• Charge a fee for users to be your friends
• Facebook Pay Per Click placed advertisements

10. What is the term used for a person who is receiving updates of another Twitter user's updates?

Answers:
• User
• Follower
• Connection
• Friend

11.What is the Ultimate goal of a social network remarketing plan?

a.To satisfy investors in the company

b.To justify spending in marketing

c.To find investors for a company

d.Drive potential customers to the company and give them an action item to perform 

12. What would the marketing budget section of a marketing plan consist of?

Answers:
• The cost to write the plan
• The expected costs for each ad campaign based on the delivery method
• The overall marketing budget for a year
• The marketing personnel job descriptions

13. How does YouTube serve a dual purpose in social media marketing?

Answers:
• It can be used as a company blog as well as video advertisements
• It can be used for company pictures and videos
• It can be used to host the company website as well as videos
• It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

14. Which of the following would be leveraging both social network and traditional marketing?

Answers:
• Handing out print advertisements with a coupon for a store
• A print advertisement in a magazine which drives people to a website where there is a free trial offer
• Posting an advertisement on a message board
• Hosting a video ad on YouTube not otherwise seen elsewhere

15. What do Connections on LinkedIn effectively represent?

Answers:
• Random strangers who found the company
• People the company has sold product or services to
• An avenue to disperse coupons
• People  and other companies the user is connected to directly

16. What is a "call to action"?

Answers:
• Giving an advertisement's receiver a specific direction such as 'visit the site'
• Using telemarketing to reach out to potential customers
• Defaming the competition
• Creating a new marketing campaign

17. What style of blogging would be most effective for building relationships with customers?

Answers:
• Using the blog only for press releases
• Posting resumes of the company officers
• Posting articles about how terrific the company is, and putting down the competition
• Writing posts about the company and its ups and downs from inside, personalized approach

18. How can a company place itself as an expert in a certain area of expertise?

Answers:
• Post updates which brag about the company
• Actively answer questions in the Q&A section of the site
• Post comments on competitors pages stating how they are inferior
• Answer the questions in all the categories, even the ones in which the company is not engaged.

19. What is "social media optimization"?

Answers:
• Creating content which easily creates publicity via social networks
• Writing clear content
• Creating short content which is easily indexed
• Hiring people to create content for social networks

20. What non financial measure of marketing is important to track?

Answers:
• CEO performance
• Number of new hires in marketing
• Number of impressions
• New customer acquisition

21. What is meant by "micro-blogging"?

Answers:
• Blogging daily
• Blogs which are posted by companies, not individuals
• Blogs with limited individual posts, limited by character count typically
• Blogging from mobile devices

22. What is meant by Brand Management?

Answers:
• Managing the marketing staff
• Management of the marketing budget
• The company executive management team
• Creating a consistent image for the company

23. Which type of marketing would a company blog be considered?

Answers:
• Social Network Marketing
• Traditional Marketing
• Both
• Neither

24. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

Answers:
• Post links on the company blog to the YouTube videos
• There is no method to effectively direct people to the company videos
• Use of keywords
• Sending out mail advertisements

25. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

Answers:
• Hire a web specialty firm
• Implement special software
• Creating landing pages specific for each campaign
• There is no way to know where traffic comes from

26. What is the general purpose of posting a video blog routinely to YouTube?

Answers:
• It allows the company to hard sell its products
• It allows the company to drive website traffic to its blog
• It can be used to disperse the company contact information
• It allows followers to create a personal connection with the employees of the company

27. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

Answers:
• Ask the watcher to visit the company site at the end of the video
• Make the videos at least 5 minutes long
• Make the videos under 10 seconds
• Have the CEO featured in the advertisement

28. What is meant by A/B testing in marketing?

Answers:
• Testing of 2 different products
• Testing 2 versions of an advertisement to see which elicits the best response
• Clinical testing of medical products before legally allowing them for sale
• Testing via 2 mediums, such as radio and television

29. Why is there no specific definition of what is social media marketing?

Answers:
• There is no governing body over social media marketing
• Companies cannot come to one definition
• The concept is relatively new compared to traditional marketing and is still being defined
• It has not yet been widely accepted

30. Why is it important to post to a blog regularly?

Answers:
• It reduces the cost per blog post
• Keep readers engaged and also gives search engines content to index
• It gives the social media marketing specialist something to do
• It allows more chances for the company to put down the competition

31. What does the product portion of the 4 P's of marketing focus on?

Answers:
• The product or service being marketed to consumers
• The manufacturing process
• How the price will be set for the product
• How the new product will be promoted

32. What is a "wiki"?

Answers:
• Form of blogging
• A new social networking site
• Interconnected and user generated knowledge management systems
• A tool for posting to social media networks

33. What style of videos can a company post on YouTube?

Answers:
• Video Blogs
• Television Commercials
• Product Demonstrations
• All of the above

34. How does a blog directly impact sales of a company?

Answers:
• It tells customers what products to buy
• It can be used to talk negatively about the competition
• It is typically used as the way to disperse company coupons
• Typically a blog does not directly create sales

35. What is meant by "Marketing Creative"?

Answers:
• The employees in the marketing department
• The content for marketing and its creative aspect
• The methods used to distribute marketing material
• The branding image of the company

36. Which of the following is an important aspect of creating blogs and posting content?

Answers:
• Using a witty user name
• Posting at least once a month to the blog
• Social Media Optimization
• Using humor

37. How often should a marketing plan be revisited?

Answers:
• Never, once written it is complete
• As often as needed in order to revisit the plan of action and revise any new actions
• At company board meetings
• During the financial review of the company each month

38. What is meant by the "blogosphere"?

Answers:
• The act of writing a blog
• Specific niche blog community
• The interconnected community of blogs via linking to each other
• Advertising done via blogging

39. What is the character limit for posts on Twitter?

Answers:

• No limit

• 100 characters

• 140 characters

• 200 characters

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